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~isPartOf:"Journal of marketing research : JMR"
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Dienstleistungsmarketing
3
Services marketing
3
Beziehungsmarketing
1
Brand management
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Consumer behaviour
1
Customer satisfaction
1
Customer value
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Dienstleistungsqualität
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Hotellerie
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Innovation management
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Konsumentenverhalten
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Kundenwert
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Markenführung
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Relationship marketing
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Service quality
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brand standards
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customer retention
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customer value
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financial impact
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hotel management
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service amenities
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service marketing
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services marketing
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Berry, Leonard L.
1
Braun, Michael
1
Dev, Chekitan S.
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Dotzel, Thomas
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Hamilton, Rebecca W.
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Rust, Roland T.
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Schweidel, David A.
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Journal of marketing research : JMR
Journal of Services Marketing
199
European Journal of Marketing
63
The journal of services marketing
50
SpringerLink / Bücher
40
International Journal of Bank Marketing
36
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Marketing Intelligence & Planning
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of Business & Industrial Marketing
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of Consumer Marketing
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Management Decision
8
Services marketing cases in emerging markets : an asian perspective
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International Marketing Review
7
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ECONIS (ZBW)
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1
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
2
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
3
Service innovativeness and firm value
Dotzel, Thomas
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009737770
Saved in:
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