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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Packaging and converting technology"
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Journal of marketing theory and practice
Packaging and converting technology
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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Aluminium : international journal for industry, research and application
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
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Strategic marketing management in Asia : case studies and lessons across industries
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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
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2
Packaging : specifications, purchasing, and quality control
Leonard, Edmund A.
-
1996
-
4. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10004343136
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