Consumer responses to bonus pack and product enlargement claims
Year of publication: |
2016
|
---|---|
Authors: | Carlson, Jay P. ; Weathers, Danny ; Swain, Scott D. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 59-71
|
Subject: | Verpackungsgestaltung | Package design | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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