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~isPartOf:"Journal of marketing theory and practice"
~person:"Cooper, Martha C."
~person:"Iyer, Rajesh"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
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2
Is "consumer orientation" a dimension of market orientation in consumer markets?
Coley, Linda Silver
;
Mentzer, John T.
;
Cooper, Martha C.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10003962430
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