The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Year of publication: |
2014
|
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Authors: | Eastman, Jacqueline K. ; Iyer, Rajesh ; Liao-Troth, Sara ; Williams, Donnie F. ; Griffin, Mitch |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 455-470
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Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Junge Erwachsene | Young adults |
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