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~isPartOf:"Journal of marketing theory and practice"
~person:"Esch, Franz-Rudolf"
~person:"Romaniuk, Jenni"
~subject:"Markenführung"
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Journal of marketing theory and practice
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
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