Comparing methods of measuring brand personality traits
Jenni Romaniuk
| Year of publication: |
2008
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|---|---|
| Authors: | Romaniuk, Jenni |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 2, p. 153-161
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735485