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~isPartOf:"Journal of marketing theory and practice"
~person:"Orth, Ulrich R."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"product design"
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Orth, Ulrich R.
Boya, Ünal Ö.
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Journal of marketing theory and practice
Journal of international marketing
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Multisensory packaging : designing new product experiences
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Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
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