Formation of consumer price expectation based on package design : attractive and quality routes
Ulrich R. Orth, Daniela Campana, and Keven Malkewitz
| Year of publication: |
2010
|
|---|---|
| Authors: | Orth, Ulrich R. ; Campana, Daniela ; Malkewitz, Keven |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 1, p. 23-40
|
| Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Preis | Price | Produktqualität | Product quality |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947365