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~isPartOf:"Journal of marketing theory and practice"
~person:"Torres, Ivonne M."
~person:"Tucker, Catherine"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Torres, Ivonne M.
Tucker, Catherine
D'Souza, Giles
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Ghosh Chowdhury, Tilottama
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Journal of marketing theory and practice
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of current issues and research in advertising : JCIRA
4
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of marketing research : JMR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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Psychology & marketing
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The journal of consumer marketing
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The journal of services marketing
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A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
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