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~isPartOf:"Journal of marketing theory and practice"
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Innovation diffusion
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Journal of marketing theory and practice
Working paper / National Bureau of Economic Research, Inc.
99
NBER working paper series
88
NBER Working Paper
82
Discussion paper series / IZA
50
Discussion paper / Centre for Economic Policy Research
48
The review of financial studies
47
CESifo working papers
38
IZA Discussion Paper
37
Working paper
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
The review of economics and statistics
23
Applied financial economics
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
CESifo Working Paper Series
19
European journal of operational research : EJOR
19
The American economic review
19
Journal of financial and quantitative analysis : JFQA
18
The journal of asset management
18
Discussion paper
17
Economics letters
17
Journal of banking & finance
17
Journal of economic behavior & organization : JEBO
17
Journal of financial economics
17
Economic inquiry : journal of the Western Economic Association International
16
Applied economics
15
Journal of empirical finance
15
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
15
The journal of real estate finance and economics
15
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
15
Journal of human resources : JHR
14
The journal of finance : the journal of the American Finance Association
14
Academy of Management journal : AMJ
13
Applied economics letters
13
International review of economics & finance : IREF
13
International review of financial analysis
13
Journal of econometrics
13
Discussion paper / Tinbergen Institute
12
International journal of production research
12
Journal of economics & business
12
Journal of labor economics
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ECONIS (ZBW)
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1
Managerial short-termism : an integrative perspective
Nikolov, Atanas
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 260-279
Persistent link: https://www.econbiz.de/10011912870
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2
The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
Saved in:
3
Buy now or buy later : the effects of scarcity and discounts on purchase decisions
Gabler, Colin B.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10010231841
Saved in:
4
Design and delivery of new product preannouncement messages
Chen, Chien-wei
;
Wong, Veronica
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10009551718
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