The impact of time orientation on consumer innovativeness in the United States and India
Altaf Merchant, Gregory Rose, and Mei Rose
| Year of publication: |
2014
|
|---|---|
| Authors: | Merchant, Altaf ; Rose, Gregory ; Rose, Mei |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 325-337
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Zeit | Time | Konsumentenverhalten | Consumer behaviour | USA | United States | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392218