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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Baby Boomers"
~subject:"Generation Y"
~type_genre:"Article in journal"
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What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
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