What drives generation-y women to buy fashion items online?
Christopher J. Parker and Hsin-Yun Kuo
| Year of publication: |
2022
|
|---|---|
| Authors: | Parker, Christopher J. ; Kuo, Hsin-Yun |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 3, p. 279-294
|
| Subject: | Mode | Fashion | Online-Handel | Online retailing | Zielgruppe | Target group | Generation X | Generation Y | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Großbritannien | United Kingdom |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1934877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358774