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~isPartOf:"Journal of media business studies"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Data collection"
~subject:"Narrative Methode"
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Journal of media business studies
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of strategic marketing
10
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8
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4
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in culture, tourism and hospitality research
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Brand the Future : systematische Markenentwicklung im B2B
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Brands : interdisciplinary perspectives
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Corporate communications : an international journal
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Exploring emergent co-creative narrative in a strategy video game brand
Burgess, Jacqueline
;
Jones, Christian
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 185-202
Persistent link: https://www.econbiz.de/10013357161
Saved in:
2
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
3
Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
Saved in:
4
"Ich sehe was, was Du nicht siehst" : zur Bedeutung von Big Data für die Markenführung
Tams, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 329-345)
.
2014
Persistent link: https://www.econbiz.de/10010424252
Saved in:
5
Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010424318
Saved in:
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