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~isPartOf:"Journal of media business studies"
~isPartOf:"Research"
~isPartOf:"Strategy and communication for innovation : integrative perspectives on innovation in the digital economy"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"O'Cass, Aron"
~subject:"Innovationsmanagement"
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Journal of media business studies
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
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In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet
;
O'Cass, Aron
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
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