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~isPartOf:"Journal of media business studies"
~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Konsumentenverhalten
Werbeträger
Advertising media
3
Media industries
3
Mediensektor
3
Advertising effects
2
Brand management
2
Communication media
2
Kommunikationsmedien
2
Markenführung
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Werbewirkung
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advertising
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media planning
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Advertising
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Brand image
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Conjoint analysis
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Consumer behaviour
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Decision
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Entscheidung
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Internet marketing
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Markenimage
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Market dynamics
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Market entry
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Markteintritt
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Media brands
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Media economics
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Medienökonomik
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adaptive choice-based conjoint
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advertising media
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b2b brands
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barriers to entry
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Gustafsson, Karl Erik
1
Kouki-Block, Monia
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Marty, Linda
1
Melesko, Stefan
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Ots, Mart
1
Sommer, Christoph
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Weibull, Lennart
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Journal of media business studies
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Academia : revista Latinoamericana de administración
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Akzente
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Applied economics letters
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
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International journal of market research
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ECONIS (ZBW)
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
3
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
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