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~isPartOf:"Journal of media business studies"
~subject:"Ressourcenorientierter Ansatz"
~subject:"Sector development"
~type_genre:"Article in journal"
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Journal of media business studies
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Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
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Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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