Marketing competencies of publishers and ad sales success : an empirical analysis
Bernd W. Wirtz; Richard Pelz; Sebastian Ullrich
| Year of publication: |
2011
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Pelz, Richard ; Ullrich, Sebastian |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 8.2011, 1, p. 23-46
|
| Subject: | Printwerbung | Print advertising | Zeitschriftenverlag | Magazine publishing | Ressourcenorientierter Ansatz | Resource-based view | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany | 2007-2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579037