//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of media business studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"popular music"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising jingles
1
Aggrandisement
1
Brand management
1
Consumer behaviour
1
Fernsehwerbung
1
Konsumentenverhalten
1
Markenführung
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Television advertising
1
Werbewirkung
1
Werbung
1
brand recall
1
field experiment
1
identity
1
message recall
1
micro-sized firms
1
popular music
1
popular music industry
1
popular performer
1
positive self-illusions
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
El Badawy, Heba Y.
1
Rieple, Alison
1
Schreiber, David
1
Taher, Ahmed
1
Published in...
All
Journal of media business studies
Journal of Cultural Economics
4
Econometrics Working Papers
3
Sociological Research Online
3
Applied economics letters
2
HSE Working papers
2
Marketing theory
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Accounting, Auditing & Accountability Journal
1
Acta Universitatis Bohemiae Meridionales
1
Arts and the market
1
Arts marketing : an international journal ; AM
1
CEPR Discussion Papers
1
CORE Discussion Papers
1
Cogent Business & Management
1
Cogent business & management
1
Development Working Papers
1
EconomiA
1
Economia : revista da ANPEC
1
Economics Letters
1
Economics working paper series
1
IDS working paper
1
International Journal of Critical Accounting
1
International Journal of Pluralism and Economics Education
1
International journal of critical accounting : IJCA
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
Journal of cultural economics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Management decision : MD
1
Prometheus
1
Review of Marketing Science Working Papers
1
Revista de Métodos Cuantitativos para la Economía y la Empresa
1
Revista de métodos cuantitativos para la economía y la empresa
1
Routledge advances in sociology
1
Sciences Po Economics Discussion Papers
1
Sciences Po publications
1
The Review of Regional Studies
1
The review of regional studies : a joint publ. of the Southern Regional Science Association and the School of Business, University of Alabama in Birmingham
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of using
popular
music
and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Aggrandisement: helping micro-enterprise owner-managers construct credibility in the recorded music industry
Schreiber, David
;
Rieple, Alison
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013459567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->