The value of using popular music and performers on brand and message recall in television advertising jingles
Year of publication: |
2023
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---|---|
Authors: | Taher, Ahmed ; El Badawy, Heba Y. |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 20.2023, 4, p. 303-319
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Subject: | Advertising jingles | brand recall | field experiment | message recall | popular music | popular performer | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Musik | Music | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Werbung | Advertising |
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