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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Electronic Commerce"
~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Electronic Commerce
Mobile communications
Pharmaceuticals
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Pharmaceutical industry
3
Pharmaindustrie
3
pharmaceutical advertising
2
Bibliometrics
1
Bibliometrie
1
Chronic disease
1
Chronische Krankheit
1
Communication
1
Consumer behaviour
1
Direct to consumer pharmaceutical communications
1
Direct-to-consumer
1
Direct-to-consumer advertising
1
Fernsehwerbung
1
Genetic engineering
1
Gentechnik
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Gesundheitsvorsorge
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Internet marketing
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Kommunikation
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Konsumentenverhalten
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Medical advertising
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Newspaper
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Nursing profession
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Online-Marketing
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Pflegeberufe
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Preventive care
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Print advertising
1
Printwerbung
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Qualitative Methode
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Qualitative method
1
Television advertising
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YouTube
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Aufsatz in Zeitschrift
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Ball, Jennifer G.
1
Davis, Joel J.
1
Delbaere, Majorie
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Isaacson, Sandra M.
1
Iyer, Rajesh
1
Mackert, Michael
1
Muncy, James A.
1
Wen, Jing
1
Willis, Erin
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of targeting, measurement and analysis for marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Applied economics
1
Cogent business & management
1
Direct marketing : an international journal
1
Economic affairs : journal of the Institute of Economic Affairs
1
Electronic commerce research and applications
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
5
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5
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1
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
2
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
3
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
4
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
5
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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