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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bagozzi, Richard P."
~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
4
Konsumentenverhalten
4
Emotion
3
Brand
2
Brand image
2
Brand love
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Athletes
1
Auslandsinvestition
1
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
Business ethics
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Corporate culture
1
Ethics
1
Ethik
1
Foreign investment
1
Higher education institution
1
Hochschule
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Love
1
Measurement
1
Messung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Organizational behaviour
1
Personality psychology
1
Persönlichkeitspsychologie
1
Prototypes
1
Relationship marketing
1
Social values
1
Soziale Werte
1
Sponsoring
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Article in journal
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English
4
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Bagozzi, Richard P.
Ko, Yong Jae
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Clarke, Daniel Wade
3
Doherty, Bob
3
Drolet, Aimee
3
Lindenmeier, Jörg
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Binney, Wayne
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Culiberg, Barbara
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Dolnicar, Sara
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Hall, John
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
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Journal of nonprofit & public sector marketing
Marketing letters : a journal of research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Journal of business research : JBR
3
Sport management review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
4
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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