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~isPartOf:"Journal of nonprofit & public sector marketing"
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Adherents' switching behavior
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Consumer behaviour
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push-pull-mooring migration model
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religious market
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religious switching
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switching behavior
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Journal of nonprofit & public sector marketing
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Switching behavior in the Christian religious market : a review and research agenda
Isibor, Osaiga Felix
;
Agbonifoh, Barnabas Aigbojie
; …
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 528-556
Persistent link: https://www.econbiz.de/10012200048
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