Switching behavior in the Christian religious market : a review and research agenda
Year of publication: |
2019
|
---|---|
Authors: | Isibor, Osaiga Felix ; Agbonifoh, Barnabas Aigbojie ; Odia, Edith Onowe |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 5, p. 528-556
|
Subject: | Adherents' switching behavior | push-pull-mooring migration model | religious market | religious switching | switching behavior | switching intention | Religion | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour |
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