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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
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Advertising
Social web
Brand management
109
Markenführung
109
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
59
Markenimage
59
Internet marketing
47
Online-Marketing
47
Social Web
40
Brand
37
Markenartikel
35
Advertising effects
31
Werbewirkung
31
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
18
Marketingmanagement
18
Social media marketing
16
Werbung
16
Product Placement
14
Product placement
14
Facebook
11
Brand equity
6
Branding
6
Online retailing
6
Online-Handel
6
Public relations
6
Sales promotion
6
Verkaufsförderung
6
Viral marketing
6
Virales Marketing
6
product placement
6
Öffentlichkeitsarbeit
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Arora, Anshu
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Journal of promotion management : JPM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
136
The journal of product & brand management
67
The journal of brand management : an international journal
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of marketing management : MM
21
Journal of advertising
20
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of marketing
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
54
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
8
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
9
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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