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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"McCarthy, Michael S."
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Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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