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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk"
~isPartOf:"The journal of industrial economics"
~person:"Alessandri, Susan Westcott"
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Journal of promotion management : JPM
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
The journal of industrial economics
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
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Journal of promotion management : JPM
15
(
2009
)
1/2
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pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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