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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand image"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
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Park, Sunyoung
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
The journal of brand management : an international journal
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
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Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
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International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
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Journal of Islamic marketing
2
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
2
Tourism management perspectives : TMP
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Advancing insights on brand management
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Arts and the market : AAM
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Asia-Pacific journal of management research and innovation
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Asian Academy of Management journal : AAMJ
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Branding and sustainable competitive advantage : building virtual presence
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1
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
4
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
5
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
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