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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"tur"
~person:"Ko, Yong Jae"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of business innovation and research
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
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International journal of business competition and growth : IJBCG
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International journal of business excellence
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Sport management review
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Corporate reputation review
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Global business & economics review
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International journal of business excellence : IJBEX
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International journal of economics and business research
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of hospitality management
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International journal of leisure and tourism marketing : IJLTM
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International journal of management practice : IJMP
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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International journal of services and operations management
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International journal of services and operations management : IJSOM
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Qualitative market research : an international journal
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Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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