Building shopping arousal through direct marketing in retail environment
Year of publication: |
2010
|
---|---|
Authors: | Rajagopal |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 4, p. 445-466
|
Subject: | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion | Outsourcing | Konsumentenverhalten | Consumer behaviour | Mexiko | Mexico |
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