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~isPartOf:"Journal of promotion management : JPM"
~person:"Johnston, Kim A."
~person:"Kitchen, Philip J."
~person:"Li, You"
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Journal of promotion management : JPM
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Community engagement : exploring a relational approach to consultation and collaborative practice in Australia
Johnston, Kim A.
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 317-234
Persistent link: https://www.econbiz.de/10003974813
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