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~isPartOf:"Journal of promotion management : JPM"
~person:"Muehling, Darrel D."
~subject:"Advertising effects"
~subject:"Cognition"
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Journal of promotion management : JPM
Journal of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Green advertising and the reluctant consumer
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
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An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
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2
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
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