An involvement explanation for nostalgia advertising effects
Year of publication: |
2012
|
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Authors: | Muehling, Darrel D. ; Pascal, Vincent J. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 1, p. 100-118
|
Subject: | Werbewirkung | Advertising effects | Geschichte | History | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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