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~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Consumer behaviour
Social web
Brand
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Brand management
2
Konsumentenverhalten
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Markenartikel
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Brand image
1
Luxury goods
1
Luxusgüter
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Markenimage
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brand strategies
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competitive advantage
1
consumer risks
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ingredient authenticity
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ingredient branding
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luxury branding
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me-too brands
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prototypical brands
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scale development
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Phau, Ian
Arli, Denni
2
Callison, Coy
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Dardis, Frank E.
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Kim, Eunice
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Lee, Sang Yeal
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McMillan, Sally J.
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Park, Jae Hee
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Journal of promotion management : JPM
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
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