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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"Event marketing"
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Journal of promotion management : JPM
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Sport marketing in a global environment : strategic perspectives
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Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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