Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Peter Smolianov and Joseph F. Aiyeku
| Year of publication: |
2009
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|---|---|
| Authors: | Smolianov, Peter ; Aiyeku, Joseph F. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 74-89
|
| Subject: | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884507