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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
6
Psychology of advertising
6
Werbepsychologie
6
Werbewirkung
6
Advertising
4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
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Brand image
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Markenführung
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Television advertising
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Armed forces
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Army advertising
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Aufsatz in Zeitschrift
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Attaran, Sharmin
1
Dardis, Frank E.
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Jeong, Yongick
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Lee, Jinhee
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Mohanty, Praggyan
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Muralidharan, Sidharth
1
Notarantonio, Elaine M.
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Park, Jin Seong
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Park, Sejin
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Quigley, Charles J.
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Ratneshwar, Srinivasan
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Xue, Fei
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Journal of promotion management : JPM
Journal of economic psychology : research in economic psychology and behavioral economics
73
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The journal of socio-economics
19
International journal of advertising : the review of marketing communications
18
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of economic literature
8
Journal of marketing communications
8
Public personnel management
7
The American economic review
7
Administrative Sciences : open access journal
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of social economics
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Public management review
6
The economic journal : the journal of the Royal Economic Society
6
The quarterly journal of economics
6
Critical review : an interdisciplinary journal of politics and society
5
Journal of business and psychology
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
4
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
5
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
6
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
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