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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
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Brand management
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Markenführung
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Celebrity endorsement
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Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
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Advances in advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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ERIM report series research in management
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International journal of electronic commerce : IJEC
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International journal of pharmaceutical and healthcare marketing
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International journal of sport management and marketing : IJSMM
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Legends in consumer behavior
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Mannheimer Beiträge zur Betriebswirtschaftslehre
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Praxisforum Medienmanagement
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
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Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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