//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~subject:"Fernsehwerbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Advertising effects
6
Psychology of advertising
6
Werbepsychologie
6
Werbewirkung
6
Advertising
4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Television advertising
2
Visualisierung
2
Visualization
2
Armed forces
1
Army advertising
1
Credibility
1
Environmental consciousness
1
Erfolgsfaktor
1
Glaubwürdigkeit
1
Green marketing
1
Internet marketing
1
Knowledge
1
Militär
1
Online-Marketing
1
Perception
1
Personalbeschaffung
1
Recruitment
1
Sponsoring
1
Sponsorship
1
Success factor
1
Sustainable product
1
USA
1
Umweltbewusstsein
1
United States
1
Wahrnehmung
1
Wissen
1
advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Jeong, Yongick
1
Lee, Jinhee
1
Park, Jin Seong
1
Park, Sejin
1
Published in...
All
Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing theory and practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The journal of law & economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->