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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Business Strategy and the Environment
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Handbook of research on the platform economy and the evolution of e-commerce
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Industrial marketing management : the international journal for industrial and high-tech firms
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AMS review : official publication of the Academy of Marketing Science
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Research in international business and finance
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Strategies for business sustainability in a collaborative economy
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Supply Chain Management: An International Journal
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Technological forecasting & social change : an international journal
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Towards multilife marketing : how goods multiple lives practices create value for consumers
Ertz, Myriam
;
Durif, Fabien
;
Arcand, Manon
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 863-894
Persistent link: https://www.econbiz.de/10011979291
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