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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Strong brands, strong relationships"
~person:"Byun, Kyung-Ah"
~subject:"Einzelhandel"
~subject:"Personality psychology"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Strong brands, strong relationships
Journal of business research : JBR
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It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah
;
Jones, Robert Paul
;
Wooldridge, Barbara Ross
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
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