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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Strong brands, strong relationships"
~person:"Dawes, John"
~subject:"Einzelhandel"
~subject:"Personality psychology"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Beziehungsmarketing
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Dawes, John
Han, Heesup
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Strong brands, strong relationships
Journal of business research : JBR
2
Australasian marketing journal
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
2
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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