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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Brand image
Market research
Tourism industry
Consumer behaviour
480
Konsumentenverhalten
480
Holiday behaviour
127
Urlaubsverhalten
127
Beziehungsmarketing
100
Relationship marketing
100
Customer satisfaction
95
Kundenzufriedenheit
95
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85
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82
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Han, Heesup
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
403
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
220
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Journal of international consumer marketing
74
Journal of marketing communications
74
International journal of hospitality management
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
Journal of strategic marketing
56
Cogent business & management
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
International journal of advertising : the review of marketing communications
37
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ECONIS (ZBW)
118
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11
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
12
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
13
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
14
Will sensory impressions drive the intention to revisit? : an empirical study in the rural tourism
Lu, Wenjing
;
Low Mei Peng
;
Yeong, Wai Mun
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 292-306
Persistent link: https://www.econbiz.de/10014513644
Saved in:
15
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
16
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
17
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
18
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
19
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
20
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
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