//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Chen, Jialie"
~person:"Garcia-Duque, Jorge"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Electronic Commerce
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Advertising content
1
Brand image
1
Brand management
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
External validation
1
Fernsehwerbung
1
Film industry
1
Filmwirtschaft
1
Information
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile advertising
1
Mobile application
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Motion pictures
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Television advertising
1
Viral marketing
1
Virales Marketing
1
advertising spreading
1
branded apps
1
personal social networks
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Jialie
Garcia-Duque, Jorge
Feng, Yang
2
Sahni, Navdeep S.
2
Shen, Fuyuan
2
Stewart, Kristin
2
Abbasi, Amir Zaib
1
Arora, Anshu
1
Arora, Nilesh
1
Aurier, Philippe
1
Baglione, Stephen L.
1
Bang Nguyen Viet
1
Basuroy, Suman
1
Beard, Fred K.
1
Becerra, Enrique
1
Boeck, Harold
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Broz-Giroux, Anne
1
Chan, Kara
1
Chen, Hailiang
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Du, Rex Yuxing
1
Eells, Danielle
1
Erdmann, Anett
1
Fan, Fei
1
Fernandes, Juliana
1
Freeman, Jason
1
Garcia-Davalos, Alexander
1
George, Edward I.
1
Geyskens, Inge
1
Ghaedi, Mohammadreza
1
Ghose, Anindya
1
Gielens, Katrijn
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->