The impact of advertising content on movie revenues
Vithala R. Rao, S. Abraham Avri Ravid, Richard T. Gretz, Jialie Chen, Suman Basuroy
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Rao, Vithala R. ; Ravid, S. Abraham Avri ; Gretz, Richard T. ; Chen, Jialie ; Basuroy, Suman |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 3, p. 341-355
|
| Subject: | Advertising content | External validation | Information | Motion pictures | Filmwirtschaft | Film industry | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9418-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730642