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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
735
Markenführung
735
Consumer behaviour
434
Konsumentenverhalten
434
Brand image
399
Brand
308
Markenartikel
306
Beziehungsmarketing
137
Relationship marketing
137
Social Web
91
Social web
91
Internet marketing
72
Online-Marketing
72
Advertising effects
70
Werbewirkung
70
Luxusgüter
63
Brand architecture
56
Markenarchitektur
55
Marketing management
55
Marketingmanagement
55
Emotion
52
Brand extension
45
Markentransfer
45
Corporate reputation
44
Firmenimage
44
Brand loyalty
40
Personality psychology
39
Persönlichkeitspsychologie
39
USA
35
United States
35
Customer satisfaction
34
Kundenzufriedenheit
34
Markentreue
34
Advertising
31
Corporate Social Responsibility
31
Corporate social responsibility
31
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31
International marketing
27
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438
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438
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Valette-Florence, Pierre
5
Abratt, Russell
4
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Pradhan, Debasis
4
Wiedmann, Klaus-Peter
4
Albrecht, Carmen-Maria
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Guèvremont, Amélie
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kuanr, Abhisek
3
Kulczynski, Alicia
3
Loureiro, Sandra Maria Correia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Okonkwo, Uché
3
Pecot, Fabien
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
3
Atwal, Glyn
2
Bang Nguyen Viet
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Casidy, Riza
2
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Published in...
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Journal of promotion management : innovations in planning and applied research
Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
418
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of strategic marketing
60
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
49
Cogent business & management
47
International marketing review
47
Journal of fashion marketing and management
46
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
438
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1
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438
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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