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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Review of accounting studies"
~language:"eng"
~subject:"Advertising effects"
~subject:"Social web"
~subject:"empathy"
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Journal of promotion management : innovations in planning and applied research
Review of accounting studies
International review on public and non-profit marketing
7
Journal of nonprofit & public sector marketing
6
International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
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Journal of marketing communications
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Journal of philanthropy and marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing for higher education
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Public relations in the nonprofit sector : theory and practice
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American journal of business
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Contemporary research in e-branding
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Cowles Foundation discussion paper
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European journal of marketing
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Green advertising and the reluctant consumer
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Handbook
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIS quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Psychology & marketing
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Strategic corporate communication in the digital age
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Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
2
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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