Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Year of publication: |
2023
|
---|---|
Authors: | Harris, Erica E. ; Neely, Daniel G. ; Saxton, Gregory D. |
Published in: |
Review of accounting studies. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1573-7136, ZDB-ID 2004326-0. - Vol. 28.2023, 2, p. 658-688
|
Subject: | Charities | Donations | Nonprofits | Signaling theory | Social media | Fundraising | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Signalling | Online-Marketing | Internet marketing | Nonprofit-Marketing | Nonprofit marketing |
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