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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Social web"
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Konsumentenverhalten
Marketingmanagement
Social web
Markenführung
332
Brand management
331
Markenpolitik
243
Deutschland
121
Germany
119
Consumer behaviour
109
Markenimage
107
Brand image
94
Markenartikel
67
Brand
63
Personalmarketing
55
Beziehungsmarketing
54
Relationship marketing
54
Online-Marketing
50
Internet marketing
47
HR marketing
45
Social Web
45
Theorie
43
Theory
43
Werbewirkung
40
Advertising effects
39
Marketing
32
Erfolgsfaktor
22
Marke
22
Marketing management
22
Success factor
21
Personalbeschaffung
19
Verbraucherverhalten
19
Strategisches Management
18
Handelsmarke
17
Luxury goods
17
Luxusgüter
17
Werbung
17
Brand architecture
16
Markenarchitektur
16
Advertising
15
Corporate reputation
15
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Undetermined
141
Free
2
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Book / Working Paper
76
Article
67
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Article in journal
68
Aufsatz in Zeitschrift
68
Hochschulschrift
14
Aufsatzsammlung
6
Konferenzschrift
2
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
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Language
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English
90
German
53
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Loureiro, Sandra Maria Correia
7
Martínez-López, Francisco J.
6
Gázquez-Abad, Juan Carlos
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Guerreiro, João Pedro Silva Martins
2
Huber, Frank
2
Ibrahim, Blend
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Rita, Paulo
2
Schindler, Maik
2
Spais, George S.
2
Strebinger, Andreas
2
Theobald, Elke
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aguilar-Illescas, Rocio
1
Ahlert, Dieter
1
Ailawadi, Kusum L.
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anaya-Sánchez, Rafael
1
Anghelcev, George
1
Antwerpes, Sarah
1
Ardekani, Saeid Saeida
1
Arnhold, Ulrike
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
465
The journal of brand management : an international journal
324
The journal of product & brand management
307
Journal of retailing and consumer services
263
European journal of marketing : EJM
96
Psychology & marketing
93
Journal of marketing communications
92
Asia Pacific journal of marketing and logistics
91
Journal of strategic marketing
80
International journal of hospitality management
78
Marketing intelligence & planning
73
Journal of marketing management : MM
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of international consumer marketing
61
Journal of the Academy of Marketing Science
61
Journal of marketing
58
International marketing review
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Cogent business & management
49
International journal of consumer studies
49
Journal of fashion marketing and management
48
Journal of global marketing
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
European journal of marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of contemporary hospitality management
39
Qualitative market research : an international journal
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
37
Journal of Islamic marketing
35
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ECONIS (ZBW)
143
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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